Digital Marketing & Search Engine Optimisation (SEO)
Achieving Exceptional Results for our Clients is What We Do...
So What do we Need to Make Sure you're Good at?
- Have a good website with clear objectives about what it must achieve
Ensure that you have a good website and one that forms part of your overall marketing strategy. Think through why you want the site, what you
want it to do and then make it happen. As with all marketing campaigns you must avoid the 'so what' factor when people get to your site.
- Harvest email addresses from visitors to your site
 Only a small percentage of visitors to your site will contact
you as a direct result. You need to maximise the collection of email addresses of visitors to your site by offering something in return for them
giving you their email address and permission to use it (such as topical information, technical tips, etc.). You can then use the resulting email
database to communicate and develop ongoing relationships.
- Promote your website
Having got the website right you need to make sure that potential customers find it. This can be done through:
- Pay Per Click Campaigns - which will get you on the front page of the search engine on the right hand side.
- Search Engine Optimisation - which will get you on the front page on the left side of the search engine.
- There are other methods of marketing on-line, such as email flyer campaigns, blogs, on-line directories.
Search Engine Optimisation
Why Optimisation...
73% of all online transactions begin with search engines. Every time you type a search term into Yahoo, Google or MSN you'll find
search engine optimised sites first. These sites are displayed directly beneath your search term and the adverts in the sponsored area.
Website optimisation is more important now than it has ever been. Without it you stand to lose a large amount of business to competitors that
are well optimised and ahead of you on the search engines.
One of the most important characteristics of optimisation is keeping up-to-date and
implementing these updates as and when needed. It is important to use search engine
optimisation as part of your online marketing as well as other forms of marketing to keep the edge on your competitors. With the right type of
search engine optimisation you can
achieve great results by putting you in the best possible position to give you the right type of traffic.
What we do...
A Professional Approach
Getting you to the top of the search engines requires a great deal of detailed work. After we have created your Free Search Engine Report and
fully understand exactly where your website is positioned on the search engines we will speak to you to discuss what you are trying to achieve
with your website. We will then talk you through the process undertaken to optimise your site.
Identify Key Search Phrases
Selecting the right key phrases and words is critical. We will review your website and strategy and recommend the best terms that will bring the
most relevant traffic to your website.
Optimising Your Website
How your website is built determines how easy the search engines can find it.
Search Engine Submission
Your website is now ready for submission to the search engines. We will ensure all the major search engines are included in this submission
process.
Directory Submission
Link building is critical to developing your website's visibility on the search engines. We will submit your website to all the major directories
to obtain high quality links.
Monitoring Progress
Regular monitoring of your website will be carried out. You will also receive a monthly report that will show your website's current position on
the search engines.
Liaise With Our Customers
At all times we will be available to you for advice and assistance.
What Should I do Next?
Simply order your FREE search engine report today or call us on 0845 200 8145 and we can discuss all of
your online marketing needs. |
"High-Quality Websites That Don't Cost an Arm and a
Leg!"